Sports Anti-Piracy Summit
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Centro Internacional
de Exposiciones y Convenciones
WORLD TRADE CENTER
MEXICO CITY (MEXICO)
FEBRUARY 20-21, 2019

Organized with
the support of

Sports Anti-Piracy Summit

An event designed to promote meetings and interaction between the most relevant leagues, clubs, executives and associations in the world of sports, with the goal of monitoring and discussing piracy in all its expressions, as well as sports content protection, innovation in sports, digital initiatives and new technologies.

Strategic Production and Distribution

Best Practices & Case Studies.

Innovation in sports

Applied to user experience.

Sports' Rights

Defending audiovisual content owners’ rights, investment and innovation.

Education and CSR

Sports as a social development agent and educational campaigns.

Tech

Artificial Intelligence, Augmented Reality, Business Intelligence and Fan Engagement.

Gaming

Esports, why are they a global phenomenon?

WHY PARTICIPATE?

The piracy of online copyrighted sports content is a fast-growing problem in Latin America

and the world, generating multimillion dollar losses in the entire value chain.

  • +300

    Illegal Apps

    (source: Marauder, LaLiga)

  • +500

    Illegal websites

    in Spanish

    (source: 3ants)

  • +400

    Million users

    monthly in LatAm

    (source: 3ants)

INNOVATION
IN SPORTS

It will also be an ideal environment to access the latest trends, innovation in sports management, new technologies, distribution strategies of sports' rights and images, the importance of Business Intelligence in sports, Artificial Intelligence applied to user engagement, sports as agents of social development.

Speakers

Javier Tebas

President (LaLiga)

Emilio García Silvero

Chief Legal and Integrity Officer (FIFA)

Carlos Martinez

President (FOX Networks Latin America)

Miguel Ángel Gil

CEO (Atlético de Madrid)

Yon de Luisa

President (FMF)

Enrique Bonilla

President (Liga MX)

Jesús Martínez Patiño

President (Grupo Pachuca)

Alejandro Irarragorri

President (Club Santos Laguna)

José Aboumrad

Executive Director (Claro Sports)

Mariano Elizondo

President (Superliga Argentina)

Carlos del Campo

Deputy Director of Presidency (LaLiga)

Arne Rees

EVP Strategy (Bundesliga International)

Amaury Vergara Zatarain

EVP (Grupo Omnilife/Chivas)

Jorgealberto Hank

President (Club Tijuana)

José Luis Higuera

Managing Director (Club Chivas)

Jorge Enrique Vélez

President (DiMayor Colombia)

Ignacio Arrola

Marketing, Commercial, Rights & New Media (MEDIAPRO)

Frank Arthofer

Director of Digital & Licensing (Formula 1)

Luan Knaya

Director of Sports Content Alliances (Twitter)

Juan Fernando Mejía Pérez

President (Asociación Deportivo Cali)

Ygor Valerio

CEO (LtaHub)

Juan Pablo Pareja

General Manager (Universidad Católica)

Iris Córdoba Mondéjar

General Manager (Global Sports Innovation Center powered by Microsoft)

Seong Sin Han

Head of Marketing Legal Services (UEFA)

Enrique Arribas Alcolado

Brand and Corporate Marketing Director

Jorge Barrera

President (Peñarol)

Daniel Steinmetz

Chief Anti-Piracy Officer (Fox Networks Group Latin America)

Rodrigo Arrigoni

CEO (EtherCity)

Simon Hanna

Partnerships Director (Friend MTS)

Daniel Vicente

Head of Apps & Gaming (LaLiga)

Víctor Guevara

General Manager, Competitions, Operations and Development (LigaMX)

Marta Ochoa

Assistant Vice President – Senior Legal Counsel (DIRECTV Latin America) & Executive Director (Alianza Contra la Piratería de Televisión Paga)

Julien Taieb

Head of Legal and Public (French Professional Soccer League - LFP)

Percy Wilman

Special Counsel LATAM (Genius Sports)

Alberto Sosa

Director (Televisa Deportes)

Joaquín Del Rivero Yániz

VP and General Manager LATAM (WWE)

Diego Dabrio

Responsible for Global Content Protection (LaLiga)

Cristóbal Florenzano

Managing Director (NED MediaWorks)

Rodrigo Ulibarri

Top eSports Athlete

Irely Aquique Pineda

Divisional Director of Intellectual Property Protection (IMPI Mexico)

Javier Arnau Ávila

Director Ad Value (Imagen TV)

Leo Cesar

Head of Sports Partnerships LATAM (Facebook)

Rodolfo Ramírez Márquez

Managing Director (Azteca Deportes)

Jon Cruz

Head of Sports Content Partnerships (YouTube)

Juan Lozano Tovar

General Manager (IMPI Mexico)

Ivo Gagliuffi

President of the Board of Directors (INDECOPI Peru)

Andrés Cantillo

Business Director LatAm (Smart Media Protection)

Raúl Fernández

Latin America Manager (Riot Games)

Dolores Sánchez

Juez Letrado de Primera Instancia en lo Penal

Javier Perea

CEO (Smart Media Protection)

Arturo Olivé Hawley

VP & General Manager (NFL Mexico)

Rodrigo Ares de Parga

President (Club Pumas UNAM)

Gonzalo Cilley

President (Resonant Sports)

DAY 1 / FEBRUARY 20

8:00 RECEPTION, REGISTRATION & WELCOMING COFFEE
9:00 WELCOME
  • Talent Hosts: Alberto Lati and Marion Reimers
9:05 - 9:15 OPENING WORDS: MEXICAN AUTHORITY
  • Juan Lozano Tovar, General Manager (IMPI Mexico)
9:15 - 9:35 PIRACY IN SPORTS: HOW BIG IS THE PROBLEM?
  • Carlos Martínez, President (FOX Networks Latin America)
  • Daniel Steinmetz, Chief Anti-Piracy Officer (FOX Networks Latin America)
9:40 - 10:00 KEYNOTE: MEXICAN FOOTBALL FEDERATION
  • Yon de Luisa, President (Federación Mexicana de Fútbol)
10:05 - 10:35 KEYNOTE: FIFA – OVERVIEW OF RUSSIA 2018 AND THE QATAR 2022 CONTENT PROTECTION CHALLENGE
  • Emilio García Silvero, Chief Legal and Integrity Officer (FIFA)
10:40 - 11:25 PANEL: THE LEAGUES’ UNIQUE ROLE IN FOOTBALL DEVELOPMENT
  • THE INTERNATIONAL MARKET OPPORTUNITIES, THE USE OF TECHNOLOGY IN FOOTBALL AND THE CHALLENGES OF CONTENT PROTECTION
  • Moderator: Marion Reimers, Sports Journalist (Fox Sports)
  • Carlos Del Campo, Deputy Director of Presidency (LaLiga)
  • Mariano Elizondo, President (Superliga Argentina)
  • Enrique Bonilla, President (Liga MX)
  • Jorge Enrique Vélez, President (Dimayor Colombia)
11:30 - 12:30 COFFEE BREAK - NETWORKING
12:35 - 13:20 INTERNATIONAL COMPETITIONS IN MEXICO
  • CONSUMER EXPERIENCE AT INTERNATIONAL EVENTS IN LATIN AMERICA AND THE USE OF LEGAL PLATFORMS TO PREVENT CONTENT THEFT.
  • Moderator: Francisco Pazmino, SVP Programming and Acquisitions (FOX Sports Latin America)
  • Joaquín Del Rivero, VP and Managing Director for LATAM (WWE)
  • Frank Arthofer, Digital and Licensing Director (Formula 1)
  • Arturo Olivé, Managing Director (NFL Mexico)
13:25 - 13:50 KEYNOTE: TOWARDS A FAN-ORIENTED DIGITAL SHIFT
  • Juan Pablo Pareja, General Manager (Universidad Católica de Chile)
13:50 - 14:25 PANEL: Protecting the Value of Official Sports Data
  • Official data is central to how modern sports run their competitions, engage fans and drive new revenues. Hosted by sports technology leader Genius Sports, this session will analyze the threats unofficial live data collection poses and the solutions available to protect sports’ vital asset.
  • Moderator: Percy Wilman, Special Counsel for LATAM (Genius Sports)
  • Gonzalo Cilley, President (Resonant Sports)
  • Diego Dabrio, Head of International Anti-Piracy (LaLiga)
14:30 - 15:50 LUNCH NETWORKING – CORPORATE LOUNGE
15:55 - 16:40 PANEL: MEXICAN FOOTBALL TEAMS
  • THE FOOTBALL BUSINESS IN INTERNATIONALIZATION TIMES
  • Moderator: Raúl Orvañanos
  • Alejandro Irarragorri, President (Club Santos Laguna)
  • Amaury Vergara Zatarain, EVP (Grupo Omnilife/Chivas)
  • Jorgealberto Hank, President (Club Tijuana)
  • Rodrigo Ares de Parga, President (Club Pumas UNAM)
16:45 - 17:25 TECHNOLOGY PANEL
  • BEST PRACTICES: TECHNOLOGY USE FOR CONTENT PROTECTION
  • Moderator: Simon Hanna, Partnerships Director (FriendMTS)
  • Rodrigo Arrigoni, CEO (EtherCity)
  • Cristobal Florenzano – Executive Director (NED)
  • Javier Perea, CEO (Smart Media Protection)
17:30 - 18:15 KEYNOTE: ATLÉTICO DE MADRID - BUSINESS CASE
  • A CLUB'S REINVENTION TO INTERNATIONAL SUCCESS
  • Host: Luis García Postigo (TV Azteca Deportes)
  • Miguel Ángel Gil Marín, CEO (Atlético de Madrid)
18:20 - 18:30 REMARKS FROM MORNING CONFERENCES AND PROGRAM DAY 2
  • Talent Hosts: Alberto Lati & Marion Reimers

DAY 2 / FEBRUARY 21

8:50 - 9:00 OPENING WORDS
  • Talent Hosts: Alberto Lati & Marion Reimers
9:05 - 9:55 PANEL: LATAM FOOTBALL CLUBS
  • THE VISION OF SPORTS MANAGEMENT EXECUTIVES AND STRATEGIES OF SPORTS RIGHTS' PROTECTION IN GLOBAL TIMES
  • Moderator: Hernán Donnari EVP (Fox Sports South America)
  • Jesús Martínez Patiño, President (Grupo Pachuca)
  • Jorge Barrera, President (Peñarol)
  • Juan Fernando Mejía, President (Deportivo Cali)
  • José Luis Higuera Barberi, President (Club Chivas)
10:00 - 10:30 PANEL: LATAM AUTHORITIES
  • FIGHTING ONLINE PIRACY: EXPERIENCES IN ENFORCEMENT
  • Moderator: Ygor Valerio, CEO (LtaHub)
  • Irely Aquique, Divisional Director of Intellectual Property Protection (IMPI Mexico)
  • Dr. Dolores Sánchez, Penal Judge Specialized in Organized Crime (Uruguay)
  • María Pilar Rodríguez Fernández – Chief Prosecutor of Madrid (Spain)
  • Ivo Gagliuffi, President of the Board of Directors (INDECOPI Peru)
10:35 - 11:10 PANEL: EUROPEAN COMPETITIONS
  • AVOIDING CONTENT THEFT THROUGH PRODUCT MONETIZATION
  • SPORTS RIGHTS' LICENSING IN LATIN AMERICA, THE FIGHT AGAINST CONTENT THEFT THROUGH ILLEGAL APPS ,IPTV AND OTHERS.
  • Moderator: Marta Ochoa, Assistant Vice President – Senior Legal Counsel (DIRECTV Latin America) & Executive Director (Alianza Contra la Piratería de Televisión Paga)
  • Arne Rees, EVP (Bundesliga International)
  • Seong Sin Han Head of Marketing Legal Services (UEFA)
  • Julien Taieb, Head of Legal and Public (French Professional Soccer League - LFP)
11:15 - 12:15 COFFEE BREAK - NETWORKING
12:20 - 12:50 SOCIAL RESPONSABILITY
  • KEYNOTES: SPORTS AS DEVELOPMENT SOURCE
  • Enrique Arribas Alcolado, Branding and Coporate Marketing Director (Banco Santander)
  • Guadalupe Lucero, Senior VP of Corporate Communication (Fox Networks Group Latin America)
13:35 - 14:20 KEYNOTE - LA LIGA
  • BECOMING A WORLD-CLASS PROPERTY: CONTENT PROTECTION STRATEGIES
  • Javier Tebas, President (LaLiga)
14:25 - 15:10 NETWORKING LUNCH – CORPORATE LOUNGE
15:15 - 16:10 PANEL: SPORTS NETWORKS
  • EVOLUTION OF SPORTS RIGHTS, LIVE BROADCASTS, INTEGRATION OF DIGITAL PLATFORMS AND INTERACTION WITH AUDIENCES
  • Moderator: Ernesto López, Senior VP of Programming (FOX Networks Group Latin America)
  • Joe Aboumrad, Executive Director (Claro Sports)
  • Rodolfo Ramirez Marquez, Managing Director (TV Azteca Deportes)
  • Alberto Sosa, Director (Televisa Deportes)
  • Javier Arnau Avila, Director de Ad Value (Imagen TV)
16:05 - 16:45 SOCIAL MEDIA IN SPORTS
  • SPORTS IN DIGITAL PLATFORMS AND SOCIAL MEDIA INTERACTION
  • Moderator: Ignacio Arrola, Director de Marketing (MEDIAPRO)
  • Luan Knaya, Director of Sports Content Alliances (Twitter SpLatAm)
  • Jon Cruz, Head of Sports, Americas (YouTube)
  • Leonardo Lenz Cesar, Head of Sports Partnerships and Programming / LATAM (Facebook)
16:50 - 17:20 THE FUTURE OF SPORTS INNOVATION
  • Host: Inés Sainz (TV Azteca Deportes)
  • Iris Córdoba Mondejar, General Manager, Global Sports Innovation Center (GSIC)
  • Victor Guevara, General Manager, Competitions, Operations and Development (LigaMX)
  • Daniel Vicente, Director de Apps and Gamming (LaLiga)
18:05 - 18:55 PANEL: E-SPORTS
  • THEY FILL STADIUMS, THEY ARE TRENDING TOPIC AND ATTRACT MASSIVE AUDIENCES. WHAT ARE THE KEYS OF ESPORTS?
  • Raul Fernandez, Latin America Manager (Riot Games)
  • Rodrigo Ulibarri, TOP Athlete (FIFA and E-Sports)
19:00 END OF SEMINAR

Subject to Change

Download Program

Workshops

DAY 1 / FEBRUARY 20

10:30 MEXICO: FIGHTING ONLINE PIRACY & THE SPORTFLIX CASE
  • Speaker: Irely Aquique, Divisional Director for the Protection of Intellectual Property (Instituto Mexicano de la Propiedad Industrial - IMPI)
13:00 URUGUAY: ROJADIRECTA.COM CAUTIONARY MEASSURE IN URUGUAY
  • Moderator: Viriginia Cervieri, Partner & Director (Cervieri Monsuárez & Asociados)
  • Speaker: Dolores Sánchez, Penal Judge Specialized in Organized Crime (Uruguay)
13:45 Legal challenges of piracy focused on Latin America
  • Speaker: Ygor Valerio, CEO (LTA Hub)
16:00 ESPAÑA: COMBATE AL STREAMING E IPTV ILEGALES EN EUROPA
  • Moderator: Francisco Escutia, CEO (LAAPIP)
  • Speaker: María Pilar Rodríguez Fernández, Chief Prosecutor of Madrid (Spain)
17:00 GSIC launches the largest global competition for startups on disruptive solutions in the football, sports and entertainment industry, together with LaLiga
  • Speaker: Iris Córdoba, General Manager (Global Sports Innovation Center powered by Microsoft)

DAY 2 / FEBRUARY 21

9:30 Study of pirate sites' monetization and enforcement possibilities
  • Speaker: Cristóbal Florenzano, Managing Director (NED MediaWorks)
10:30 Cutting-edge technology dedicated to real-time protection of live events retransmission
  • Speaker: Andrés Cantillo, Business Director LatAm (Smart Media Protection)
12:45 Technologic keys for the success of a Sports OTT
  • Speaker: Luis Ahumada, CEO (Mediastream)
15:30 PERÚ: THE PERUVIAN EXPERIENCE IN THE FIGHT AGAINST DIGITAL PIRACY
  • Speaker: Ivo Gagliuffi, President of the Board of Directors (INDECOPI - Perú)

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  • Meet top executives, decision-makers and influencers from the sports industry
  • Participate in panels and interact with important speakers
  • Expand first-hand contacts with the world of sports
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  • Have unlimited access to the VIP lounge, where the VIP executives will schedule their business meetings.
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  • Includes 2 lunches and 2 coffe breaks

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